Careers in marketing- Preferable or not
Marketing can be
defined in many ways according to a number of scholars. In a general sense it
involves all the activities which require selling your product to customers.
Careers in marketing are very
challenging as marketing is such a profession which is not constant at all
unlike other professions.
Marketing
is very much dynamic rather than being constant. New strategies and techniques are
being applied and adopted day to day basis. So one doesn’t have the scope of
being confined to a fixed thought rather than scatter his thoughts. You have to
be very much innovative in your thoughts rather than being desolate.
Before choosing a
career of Careers in marketing you
have to take a look at several things and then justify whether you are capable
of doing these or not. If you are capable of doing all these then your decision
of launching forward yourself towards a marketing related career is going to be
perfect but on the other hand if you are not capable of doing these your
decision will rather be enumerated as a suicidal one. You have to a take a look
on the followings:
- Are you capable of expressing your plans, thoughts etc. specifically and in a brief manner through oral communication and can transform the same capability in written format?
- How efficient are you in identifying difficulties and taking initiatives in solution of difficulties?
- Are you innovative and capable of expressing your innovations orally?
The potentiality in Careers in marketing is quite enormous.
Marketing involves such activities
that each and every company requires. You can easily build up your career in
any of the following area of marketing:
- Market research
- Advertising
- Public Relations
- Brand Management
- Promotions
Research is a must with
a view to being successful as a marketer. A marketer at first targets a group
of people. Then he/she conduct a brief research about the need, expectation,
way of living etc. of the targeted group of people. In research there are
various jobs available from market analyst to market research director.
In advertising you have
to execute the idea of advertising products in a manner that attracts the
customers. Your ideas will have to be innovative.
Public relations
involve the most important dealings among all area of marketing. It works as an
intermediary among mass people to media.
Brand managers perform
functions of familiarizing a brand, creating brand loyalty among customers and
other branding activities.
Though there are many
prospects in Careers in marketing,
you must think whether it is going to be fruitful for you or not. You have to
make a careful consideration if you want to choose a career in Careers in marketing.
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